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Film as a Campaign Tool:
The Impact of Tegar in Campaigns and Communities
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Why Film?Why Now?
In today's fast-moving world, stories move faster than policies. People feel before they think, and act when they care. Film is the most emotionally compelling medium to bridge this gap — When we feel something, we remember it. When we see ourselves on screen, we begin to act. That is the power of storytelling. And that is what Tegar has done.
What Makes Film Powerful in a Campaign?
Stories can reach where policies cannot.
Unlike reports or posters, a film allows audiences to feel, not just understand. It invites discussion, reflection, and often — action. That’s why NGOs are now exploring film as a key pillar of social movement strategy.
Film as a Catalyst for Inclusion
* Promoting inclusive education in thousands of schools
* Opening family discussions on disability and empathy
* Advocating policy-level change in regional education departments
* Connecting NGOs, schools, and families through shared screenings and workshops
Case Study : Tegar
Tegar has become a tool for change.
Used by schools, educators, and communities, it has opened conversations about disability, resilience, inclusion, and acceptance — not only in classrooms, but in families and public spaces.
Core Campaign Themes
Inclusivity
Every child — regardless of ability, gender, or background — deserves access to education, support, and dignity.
Education
Learning is a fundamental right. Inclusive, empathy-driven education leads to stronger communities.
Family Role
Families are a child’s first teachers. Empowered parents foster acceptance, understanding, and resilience at home.
Impact of Film Tegar in Indonesia and Beyond
Reached 1.7+ million students and parents
Screened in 4,000+ schools
Won awards across 13+ countries (Iran, Japan, Russia, USA, China, etc.)
Tegar proved that a film rooted in local wisdom can become a global campaign for empathy.
Screen in more than 4000+ School across Indonesia
Policy Maker participation and appreciation
Screen in more that 40++ City/District across Indonesia
Impact Map in Indonesia
Screen in 17+ Countries Globally
📍 Jepang
In Tokyo, Tegar was screened in a heartwarming atmosphere. The audience — from children and parents to city officials — welcomed the film with both tears and smiles.
🎖 The film received the Setagaya City Award directly from the mayor, in recognition of its powerful message of inclusion.
📍 USA
In Chicago, Tegar was screened at the Chicago History Museum, attended by hundreds of elementary and middle school students.
The event was supported by the Indonesian Consulate General in Chicago and the Indonesian diaspora.
📍 China
Tegar won Best Child Actor at one of the oldest children’s film festivals in China, the China International Children Film Festival.
In China, Tegar was screened in 10 cinemas across 2 cities, Chengdu and Jinan, to Chinese schoolchildren. The enthusiastic response showed that the film's message transcends language and culture — a story of resilience, warmth, and the longing to be accepted.
📍 Rusia
In the cold cities of Khanty-Mansiysk and Yaroslavl, Tegar warmed the hearts of Russian audiences.
The film won three awards at two festivals in Russia:
🥇 Golden Taiga Award – Best Family Film, at the Spirit of Fire – BRICS Film Festival
🏅 Best Director & Best Actor at the Within the Family Festival
📍 Iran
In the land of Persia, Tegar received an extraordinary reception.
In Isfahan, thousands of children voted Tegar as Best International Film, and M. Aldifi Tegarajasa received the Best Film Award, Golden Butterfly, CIFEJ Award, and an Honorary Diploma for his performance at the Isfahan International Children Film Festival.
📍 Canada
📽️ In Winnipeg, Tegar was screened up to 12 times by audience and school requests — at the Freeze Frame Film Festival.
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📍 France
🏆 In France, Tegar won Best Film at the Children Care Film Festival.
What began in a small alley in the city of Bandung has now become part of a global conversation — about children, dreams, courage, and acceptance.
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India – SIFFCY & Bulbul FF (Best Film)
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Italia – VVFilmFest (Best Feature Film)
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Swiss – Fribourg FF
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Spanyol – Inclús FF (Disability Showcase)
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Austria – This Human World Festival
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Yordania – Jordan Children FF
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Hungaria – Special Award
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Turkey - Universal Kids FF
Tegar has proven that Indonesian stories deserve a place on the world stage — and that character education can be delivered through the screen, through storytelling, and through empathy.
Currently, Tegar is preparing for the release of its next film, taking on a new adventure in Papua.
The film, titled "Maira – Tegar’s Friend," is scheduled for release in September 2025.
What We’re Doing Now
The team behind Tegar, together with KUN Institute, is conducting a focused study to understand:
🌱 The emotional and behavioral impact of Tegar in the field
📣How NGOs have used the film in real campaigns
🎯 What issues should be prioritized in our next advocacy-based film —Maira – Whisper from Papua
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We Invite You to Participate
If your organization has screened or used Tegar in any way — formally or informally — we’d love to hear from you.
Your insights will help us:
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Map the real-world use of film in campaigns
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Develop better film-based tools for NGOs
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Ensure our next film speaks directly to the needs of communities and the issues they face
👉 Click here to join the survey
🕐 Estimated time: ~7 minutes
Our Vision:
From Film to Movement
Tegar proved that a locally-rooted story can go global — and become part of real change.
Now we’re asking:
What do you want to say through our next film?What stories deserve the screen — and your voice behind them?This is more than feedback. It’s collaboration.
🤝 Let's Collaborate
We welcome collaboration opportunities with: Schools & Departments of Education Parent & Educator Communities NGOs, Festivals, CSR Programs, and Cultural Partners For screenings, partnerships, and further information:
Contact: Anisa Zuhalmi / Tegar Film Info
Email: anisazuhalmi@aksabumilangit.co.id
WhatsApp: +628111277786
Websites:www.tegarfilm.com | www.aksabumilangit.co.id
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